What Cheer? 10th Year Celebration This Weekend
What Cheer? Antiques & Vintage is celebrating their 10 year anniversary this weekend, and are having a giant sale to commemorate the occasion. We at Speakeasy are huge fans of What Cheer; their cozy location and friendly demeanor have always made shopping there a great pleasure. We caught up with Chris from What Cheer, and chatted with him about how the last 10 years have been, and what it’s like running a vintage store here in Providence.
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How did What Cheer get started?
We started What Cheer so that we’d never have to work for anyone else again. Aside from our desire to be self-employed, we have both always been big on cool old stuff and our pack-rat tendencies meant we had accumulated lots of stuff over time.
Since you opened 10 years ago, what are some of the most significant changes you’ve seen in Providence?
So much has changed in Providence since we first opened in 1999 – back then, Clinton was still President, the dot com boom was in full swing, and the mall had yet to open. Our store did well from the start, but over time the economy has changed dramatically and we’ve had to come up with other avenues of generating income and interest in what we do, such as our Rock And Roll Yard Sale events held here in Providence and also up in Somerville, Mass. Small independent shops like ours are what makes Providence unique, but it is hard to compete with the malls and chains sometimes.
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What demographic or type of shopper do you have in mind when you buy stock for What Cheer?
We pretty much buy what we like & the buying is the most fun part of our jobs. When we opened in Wayland Square, we really didn’t know what to expect – it is kind of a stuffy neighborhood with only a few stores that are at all similar to what we do. At first we thought we’d have to do what other people wanted, but over time, we’ve found that just going with our own interests and instincts has worked out just fine.
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